A provocative new promoting marketing campaign from cryptocurrency alternate OKX challenges conventional finance and Web3 opponents by calling for a rewrite of present monetary and digital programs.
The corporate launched its newest production-quality advert, which subtly goals on the American alternate Coinbase and the broader conventional finance (TradFi) house. In an in-depth interview with Cointelegraph, OKX chief advertising officer Haider Rafique outlined the alternate’s perception that blockchain-enabled expertise is crucial in rebuilding monetary infrastructure and empowering digital possession.
Beneath Rafique’s tenure, OKX has launched into high-profile partnerships and daring promoting campaigns with the likes of Manchester Metropolis and the McLaren Formula1 workforce, exposing cryptocurrencies and Web3 choices to large audiences around the globe. Inflation, information breaches, and censorship are signs of a damaged system. Enter
#Web3 – trustless, clear, & permissionless. It makes financial freedom accessible & monetary inclusion attainable. #RewriteTheSystem with #OKX: https://t.co/ECwmYkwE5r pic.twitter.com/sooaT03Kkx
— OKX (@okx) Might 9, 2023
The “Rewrite the System” marketing campaign options sturdy imagery highlighting inflation, information breaches and censorship as indicators of a damaged system. As Rafique defined, talks of updates to present monetary and digital infrastructure don’t resolve the long-standing points that shaped the idea of the marketing campaign:
“The present system shouldn’t be actually designed to be up to date after which up to date right into a system that may actually resolve a number of the issues that the whole system has created.”
A number of industry-impacting occasions have performed out previously 12 months, highlighting the shortcomings of present monetary programs and the failings of TradFi and decentralized finance (DeFi) gamers.
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